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	<title>Perfetti Media &#187; UX Ideas</title>
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	<description>Business strategy, marketing, and UX design expertise</description>
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		<title>UX Ideas, Episode 5: Usability Testing in a Nutshell: The Six Steps for Success</title>
		<link>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-5-usability-testing-in-a-nutshell-the-six-steps-for-success/</link>
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		<pubDate>Wed, 03 Feb 2010 15:11:42 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

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		<description><![CDATA[To get the most out of every usability test and make the biggest impact on your designs, it&#8217;s essential to learn the fundamentals of usability testing. At&#160;Perfetti Media, we&#8217;ve helped dozens of companies and agencies bring usability testing into their processes. In the latest episode of UX&#160;Ideas, we share the six essential steps for successful [...]]]></description>
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		<title>UX Ideas, Episode 4: Avoiding the Perils of Home Page Design, Part 2</title>
		<link>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-4-avoiding-the-perils-of-home-page-design-part-2/</link>
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		<pubDate>Thu, 21 Jan 2010 18:48:35 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

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		<description><![CDATA[At Perfetti Media, we recently had the opportunity to research dozens of health insurance web sites to look at how users approach the task of applying for health coverage. During our research, we discovered many of the sites made mistakes we commonly see with home page designs. In this presentation, I share some of the [...]]]></description>
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		<title>UX Ideas, Episode 3: Avoiding the Perils of Home Page Design, Part I</title>
		<link>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-3-avoiding-the-perils-of-home-page-design-part-i/</link>
		<comments>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-3-avoiding-the-perils-of-home-page-design-part-i/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:02:02 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

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		<description><![CDATA[At Perfetti Media, we recently had the opportunity to analyze dozens of health insurance web sites to look at how users approach the task of applying for health coverage. During our research, we discovered many of the sites made mistakes we commonly see with home page designs. In this presentation, I share some of the [...]]]></description>
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		<title>UX Ideas, Episode 2: Five Techniques for Getting Buy-in for Usability Tests</title>
		<link>http://www.perfettimedia.com/ux-ideas/episode-2-five-techniques-for-getting-buy-in-for-usability-tests/</link>
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		<pubDate>Sat, 19 Sep 2009 19:22:01 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=171</guid>
		<description><![CDATA[For over a decade, I&#8217;ve been coaching design teams on how to conduct usability tests and gather user feedback early on in the development process. One of their biggest challenges is that they&#8217;re struggling to get buy-in from management and design team members for their tests.&#160; Back in 2007, I wrote User Interface&#160;Engineering&#8217;s popular article, [...]]]></description>
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		<title>UX Ideas: Tips and Techniques for Creating Usable Designs</title>
		<link>http://www.perfettimedia.com/ux-ideas/facilitation/</link>
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		<pubDate>Wed, 02 Sep 2009 17:08:03 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

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		<description><![CDATA[I&#39;m very excited to tell you all about the launch of UX Ideas, an online slide and video presentation series we&#39;ll be publishing twice a month. The goal of these short video presentations is to share the tips and techniques I&#39;m currently teaching to design teams. But, instead of attending one of my seminars, you [...]]]></description>
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