Consulting and Services
Understand Your Customers Through User Research
To create successful products and services, it's essential to start with a firm understanding of your users' goals, tasks, needs, desires, and motivations. To accomplish this, we offer the following user research services:
- Field studies: If you’re unsure whether you’re getting the most from your user research, one of the most powerful tools is the field study. Field studies immerse your team in the users' environment, where they can observe critical details about the users that just isn't possible with other techniques.
- Persona development: Personas are a very powerful tool to help teams vastly improve their designs. Once we've worked with your team on a persona project, they'll have a firm understanding of your users' needs and can successfully communicate these requirements throughout the organization.
Usability Testing
The most successful design teams gather ongoing and consistent feedback from their users. Usability tests are the most effective tool for gathering user feedback and identifying design problems people encounter with your product.
For more than a decade, we've worked with clients to plan rigorous usability tests, recruit the right users, create realistic tasks, facilitate objective test sessions, and analyze the test results.
Workshops
Bring your organization to the next level by getting your staff up to speed on the essential user research and design evaluation techniques. We offer on-site and public courses on such topics as:
- Conducting user research
- Usability testing techniques
- Persona development
- Field research
To learn more about how Perfetti Media can help you, please contact us right away
