Courses and Presentations

Perfetti Media’s Founder, Christine Perfetti, is a nationally recognized expert and public speaker on topics, including user experience design, writing for the web, and usability techniques.

Perfetti Media offers a variety of full-day seminars. We’re also available to present short talks in person or remotely. To learn how we can help you, please contact us right away.

The Essentials of Usability Testing (One day seminar)

To get the most out of every usability test and make the biggest impact on your designs, it’s essential to learn the fundamentals of usability testing. Christine Perfetti has helped dozens of companies and agencies bring usability testing into their processes. If you’re just starting out with usability tests, you’ll learn insightful tips and effective techniques from her years of experience.

In this seminar, you’ll learn:

• How to set up your usability testing lab, including an overview of a typical test set-up
• How to recruit the right users to get the most accurate test results
• How many users are necessary for a usability test
• The basics of task design, including the different types of tasks: verb-based tasks, scavenger hunt tasks, and interview-based tasks
• How to become a better facilitator including how to communicate with the users and the test observers
• How to collect the test results and evaluate what makes an effective report

Advanced Usability Testing Techniques (One day seminar)

In this seminar, we will show you advanced usability methods techniques only practiced by the most experienced usability professionals. Among the techniques you’ll learn about:

• 5-Second tests: A popular low-tech technique to collect quick feedback on whether a screen or page’s purpose is clear to the user. Ideal for café-venue testing environments.
• Inherent value tests: A two-phase test that explores the value loyal customers find in a product or service. In the first phase, loyal customers give guided tours of the design, explaining the value they find within. The second phase has first-time users interact with the design, trying to identify what value they can derive. Perfect for established products and services where new customer adoption is mysteriously low.
• Catalog-based tests: Perfect for organizations migrating offline content to the web, catalog-based tests help determine if key messages were lost during the translation.
• Interview-based tasks: An improvisational approach to task design where the participant and facilitator create the tasks together during the test session. Leads to tasks that are more representative of what real users do, however makes the analysis phase more complex

Writing for the Web (One day seminar)

The lack of attention to the words can create a multitude of problems on your web site. In this seminar, you’ll see what it takes to create content that effectively persuades your customers to act. You will learn:

• How to write more compelling copy in the most important content areas on your site. You will learn the essentials of online copywriting and increase your site’s conversion rates.
• How to write engaging copy that persuades your users to buy. You’ll look at both bad and good examples and cover some fundamentals of closing the sale.
• How to write more persuasive customer emails and newsletters. You will see how strong copy impacts your customer’s experience, including whether they open your emails and click through your site.
• How to create effective copy for your Home Page and Landing Page.

In this in-depth seminar, you’ll learn how easy it is to write online copy that makes a huge difference in your bottom line.

About the Instructor