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	<title>Perfetti Media</title>
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	<description>Business strategy, marketing, and UX design expertise</description>
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		<title>Usability Tests in a Nutshell, Part 3: Creating Tasks</title>
		<link>http://www.perfettimedia.com/articles/task_design/</link>
		<comments>http://www.perfettimedia.com/articles/task_design/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:36:59 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=550</guid>
		<description><![CDATA[By Christine Perfetti &#8211; June 7, 2010
	
The tasks you create for a usability study are essential for gathering the right data. The tasks determine what you&#39;ll test and impacts what parts of the design your team fixes. If you give users the wrong tasks, you risk focusing on the wrong parts of the design and [...]]]></description>
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		<title>Announcing the Usability Bootcamp</title>
		<link>http://www.perfettimedia.com/training/usability_bootcamp/</link>
		<comments>http://www.perfettimedia.com/training/usability_bootcamp/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 23:11:29 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=540</guid>
		<description><![CDATA[We&#39;re pleased to announce Perfetti Media&#39;s new two-day workshop, the Usability Bootcamp. This August, we&#39;ll offer these interactive and hands-on events in Boston and San Francisco.
Christine Perfetti has helped dozens of companies and agencies improve their designs by bringing research into their process. In this workshop, Christine&#39;s put together a program designed to improve your [...]]]></description>
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		<title>Behind the Scenes of WebEx Meet: An Interview with Jon Nakasone</title>
		<link>http://www.perfettimedia.com/articles/webex_meet_beta/</link>
		<comments>http://www.perfettimedia.com/articles/webex_meet_beta/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:00:01 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[By Christine Perfetti &#8211; May 26, 2010
In March 2010, WebEx launched the beta of their new product offering, WebEx Meet. The designers of WebEx Meet intended to create a solution that helps users meet and collaborate with each other in a faster, more efficient way.
I recently had the opportunity to talk about the beta launch [...]]]></description>
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		<title>Mad Mimi: Thinking About Their Customers</title>
		<link>http://www.perfettimedia.com/articles/mad_mimi/</link>
		<comments>http://www.perfettimedia.com/articles/mad_mimi/#comments</comments>
		<pubDate>Thu, 20 May 2010 00:20:22 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=483</guid>
		<description><![CDATA[Christine Perfetti &#8211; May 19, 2010
	
At Perfetti Media, we&#39;ve recently been sending our email newsletter to subscribers on a weekly basis. A few months back, thanks to a recommendation from our good friend Jeff Patton, we signed up for Mad Mimi, an online tool for writing, sending, and tracking online emails to customers. Based on [...]]]></description>
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		<title>Usability Tests in a Nutshell, Part 2: Recruiting Users</title>
		<link>http://www.perfettimedia.com/articles/recruiting_users/</link>
		<comments>http://www.perfettimedia.com/articles/recruiting_users/#comments</comments>
		<pubDate>Thu, 13 May 2010 17:39:36 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=435</guid>
		<description><![CDATA[By Christine Perfetti &#8211; May 13, 2010
Many of our clients come to us requesting usability testing consulting services. One of the reasons they reach out to us is because they think usability testing must be a complex and scientific process. As a result, they&#39;d prefer to have an outside consulting company conduct their tests.
The first [...]]]></description>
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		<title>Usability Tests in a Nutshell, Part 1: Planning your test</title>
		<link>http://www.perfettimedia.com/articles/test_planning/</link>
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		<pubDate>Mon, 10 May 2010 18:38:07 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[usability testing]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=390</guid>
		<description><![CDATA[Many of my clients come to me requesting my usability testing consulting services. One of the reasons they reach out to me is because they think usability testing must be a complex and scientific process. As a result, they'd prefer to have an outside consultant conduct their tests.

The first thing I tell my clients is that usability testing is not a complicated process. It's a technique anyone can learn with education and lots of practice.]]></description>
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		<title>The Evolution of Usability Testing: An Interview with Dana Chisnell</title>
		<link>http://www.perfettimedia.com/articles/_evolution_of_usability_testing/</link>
		<comments>http://www.perfettimedia.com/articles/_evolution_of_usability_testing/#comments</comments>
		<pubDate>Thu, 06 May 2010 19:22:07 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=365</guid>
		<description><![CDATA[I&#39;m very pleased to share the interview I recently conducted with expert usability practitioner, Dana Chisnell. Dana is the co-author of the wonderful book on usability testing, The Handbook of Usability Testing, 2nd Edition. Dana has been conducting usability tests since 1983 and is one of the world&#39;s leading UX experts.
In my conversation with Dana, [...]]]></description>
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		<title>Speaking at the Kana Customer Summit and Hosting a Social Hour in Boston</title>
		<link>http://www.perfettimedia.com/speaking/speaking-at-the-kana-customer-summit-and-social-hour-in-boston/</link>
		<comments>http://www.perfettimedia.com/speaking/speaking-at-the-kana-customer-summit-and-social-hour-in-boston/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:17:31 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[Speaking]]></category>

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		<description><![CDATA[On April 13th, I'm very excited to be speaking at the Kana Software Customer Summit in Boston, MA. In my presentation, I'll be sharing Perfetti Media's most recent user and usability testing findings with everyone.]]></description>
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		<title>UX Ideas, Episode 5: Usability Testing in a Nutshell: The Six Steps for Success</title>
		<link>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-5-usability-testing-in-a-nutshell-the-six-steps-for-success/</link>
		<comments>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-5-usability-testing-in-a-nutshell-the-six-steps-for-success/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:11:42 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=208</guid>
		<description><![CDATA[To get the most out of every usability test and make the biggest impact on your designs, it&#8217;s essential to learn the fundamentals of usability testing. At&#160;Perfetti Media, we&#8217;ve helped dozens of companies and agencies bring usability testing into their processes. In the latest episode of UX&#160;Ideas, we share the six essential steps for successful [...]]]></description>
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		<title>UX Ideas, Episode 4: Avoiding the Perils of Home Page Design, Part 2</title>
		<link>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-4-avoiding-the-perils-of-home-page-design-part-2/</link>
		<comments>http://www.perfettimedia.com/ux-ideas/ux-ideas-episode-4-avoiding-the-perils-of-home-page-design-part-2/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 18:48:35 +0000</pubDate>
		<dc:creator>Christine Perfetti</dc:creator>
				<category><![CDATA[UX Ideas]]></category>

		<guid isPermaLink="false">http://www.perfettimedia.com/?p=203</guid>
		<description><![CDATA[At Perfetti Media, we recently had the opportunity to research dozens of health insurance web sites to look at how users approach the task of applying for health coverage. During our research, we discovered many of the sites made mistakes we commonly see with home page designs. In this presentation, I share some of the [...]]]></description>
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