Customer research, product strategy, and design evaluation services
Perfetti Media is a Boston-based consulting and training firm that helps product managers and design teams create products that delight their customers. We work with teams to conduct up-front customer interviews to define product features, develop user profiles to guide the product design, and run usability studies to evaluate the design concepts.
I'm very pleased to share the interview I recently conducted with expert usability practitioner, Dana Chisnell. Dana is the co-author of the wonderful book on usability testing, The Handbook of Usability Testing, 2nd Edition. Dana has been conducting usability tests since 1983 and is one of the world's leading UX experts.
In my conversation with Dana, we discuss how usability tests have evolved over the years, including the emergence of remote testing tools and low fidelity prototyping techniques, such as paper prototyping. Dana also shares indispensable tips on how to get stakeholder buy-in for usability testing and how many users are necessary for usability tests. I think you'll really enjoy Dana's insights.
On April 13th, I’m very excited to be speaking at the Kana Software Customer Summit in Boston, MA. In my presentation, I’ll be sharing Perfetti Media’s most recent user research and usability testing findings with everyone.
If you’ll be in Boston that week, I’d also love to meet with you. I’ll be hosting an informal meetup in Boston on Tuesday, April 13, from 6:30-8:30. Join me and other user experience professionals as we meet, greet, and connect up with other folks who face the same challenges we have.
Please hold the date. More details about the venue still to come!
To get the most out of every usability test and make the biggest impact on your designs, it’s essential to learn the fundamentals of usability testing. At Perfetti Media, we’ve helped dozens of companies and agencies bring usability testing into their processes. In the latest episode of UX Ideas, we share the six essential steps for successful usability tests. If you’re just starting out with usability tests, we’ll share with you proven tips from our years of testing experience.
At Perfetti Media, we recently had the opportunity to research dozens of health insurance web sites to look at how users approach the task of applying for health coverage. During our research, we discovered many of the sites made mistakes we commonly see with home page designs. In this presentation, I share some of the approaches to avoid when designing your home page.
In part 2 of this presentation, I review the home pages of Kaiser Permanente, Blue Shield of California, PacifiCare, Blue Cross Blue Shield of Minnesota, Tufts Health Plan, and many others.
At Perfetti Media, we recently had the opportunity to analyze dozens of health insurance web sites to look at how users approach the task of applying for health coverage. During our research, we discovered many of the sites made mistakes we commonly see with home page designs. In this presentation, I share some of the approaches to avoid when designing your home page.
In part 1 of this presentation, I review the home pages of Google, Zappos, Health New England, Aetna, Blue Cross of Massachusetts, Upcoming.org, UrbanBaby, Craigslist, and many others.
