Comments on: Netflix: Always Thinking About Their Customers - Even When They Can’t Help http://www.perfettimedia.com/user-experience/netflix-always-thinking-about-their-customers-%e2%80%93-even-when-they-cant-help Business strategy, marketing, and UX design expertise Tue, 06 Jan 2009 08:58:18 +0000 http://wordpress.org/?v=2.6.3 By: Joe Pemberton http://www.perfettimedia.com/user-experience/netflix-always-thinking-about-their-customers-%e2%80%93-even-when-they-cant-help#comment-4 Joe Pemberton Tue, 14 Oct 2008 01:33:33 +0000 http://www.perfettimedia.com/?p=30#comment-4 your blog postI felt my own brand quotient for Netflix increase when I got this same error (I'm a Mac user and an off-and-on-again Netflix subscriber.) What the Netflix message also effectively does is point out where the blame lies, with Apple's closed, lame DRM. This also has the effect of not giving users a false sense that the feature is "coming soon." I suppose plenty could be written on brands that hurt themselves with unfulfilled "coming soon" promises. your blog postI felt my own brand quotient for Netflix increase when I got this same error (I’m a Mac user and an off-and-on-again Netflix subscriber.)

What the Netflix message also effectively does is point out where the blame lies, with Apple’s closed, lame DRM. This also has the effect of not giving users a false sense that the feature is “coming soon.” I suppose plenty could be written on brands that hurt themselves with unfulfilled “coming soon” promises.

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