At Perfetti Media, we recently had the opportunity to research dozens of health insurance web sites to look at how users approach the task of applying for health coverage. During our research, we discovered many of the sites made mistakes we commonly see with home page designs. In this presentation, I share some of the approaches to avoid when designing your home page.
In part 2 of this presentation, I review the home pages of Kaiser Permanente, Blue Shield of California, PacifiCare, Blue Cross Blue Shield of Minnesota, Tufts Health Plan, and many others.
Watch the video presentation: UX Ideas: Avoiding the Perils of Home Page Design, Part 2
