Perfetti Media

Designing for the Social Web - October 25, 2010


The workshop is from 9-5pm on October 25th.

Registration with a continental breakfast will begin at 8:30am.

Date: October 25th
Training Location: CompuWorks Boston Training Center, Lower Level, 99 Bedford Street
Boston, MA 02111
Training Venue and Hotel Information

We're sorry. Registration is no longer available for October's workshop. Please stay tuned for future workshop offerings.

Program Description

Social web sites and applications are everywhere: Facebook, YouTube, Craigslist, and Digg are just a few of the web sites taking advantage of the power of the Social Web. Social web sites are the fastest growing properties on the web for good reason: they connect people, motivate, and engage them. As a result, they grow very quickly and successfully.

Joshua Porter


Joshua Porter, Bokardo

We hear all the time from clients who want to take advantage of social features to get people engaged and excited about their products and services. Unfortunately, most aren't sure where to begin.

Every week we hear questions like these: How do we get more people to sign up for our product? How do we explain to people how valuable our product or service is? After customers stop by a few times, why do they stop engaging and leave, never to return?

The more knowledge you have about how people make decisions about your product or service, the more success your organization will have. How do you identify what motivates and engages your users? How do you decide how to convince your users to sign up or purchase your product?

How to Take Advantage of the Usage Lifecycle: Moving Beyond the Book

To answer these questions, we've turned to Joshua Porter to present his popular one-day workshop. Joshua is the author of the groundbreaking book, Designing for the Social Web, and one of the premier Social Design experts in the field. Josh has helped dozens of companies successfully incorporate social features into their designs. In this information-packed workshop, Josh will go beyond what he covers in his book to share the latest and greatest techniques for engaging your audience.

Josh will begin the day discussing how to design for the Usage Lifecycle, the four main stages users traverse through with web sites and applications: 1) Interested, 2) First-time User, 3) Customer, and 4) Passionate Customer.

The Usage Lifecycle

When users visit most sites and applications, they encounter hurdles that prevent them from moving to the next stage of the engagement process, In this workshop, you will learn how to help users jump these hurdles. You'll see how to design your site or application to motivate users to sign up for your product and create engaged and passionate fans.

In this workshop, you'll learn:

  • How to design for the psychology of sign-up. You will learn four design strategies for improving your sign-up process right away.
  • How to get users immediately engaged in your product. You'll see how successful social sites, including TripIt and Posterous, get users engaged early on in the lifecyle.
  • How to create seamless sign-up sequences. You'll see how techniques, such as explaining your product's benefits and showing how your product works, can make dramatic improvements to your user conversion rates.
  • How to write online copy that motivates users to act. You will see how copywriting is the easiest and fastest way to improve your sign-up process.
  • How to take advantage of the psychological principles to persuade users to convert. Josh will share several psychological principles, including the principles of Social Influence and Reciprocity, to effectively motivate and engage users.
  • How to design for ongoing participation by users. You will see how users are more willing to continue to use your product if you reduce the amount of commitment on their part.
  • How to measure how well your site or application is converting first-time visitors to loyal customers. The funnel analysis is an effective method to show how effectively your site is moving people along the usage lifecycle.

Josh knows that the best way to understand these concepts is to have constant practice. That's why this workshop is packed with hands-on exercises.

The workshop also has plenty of discussion time built in – it's critical to ensure you can adapt these new techniques to your own practice. You'll have the opportunity to describe your biggest issues and have complete access to Josh's years of expertise. After all, he wrote the book on Designing for the Social Web!

Plus, a detailed workshop booklet!

In addition to the entertaining presentation, discussions, and interactive exercises, you will receive a detailed booklet, including all of the slides.

Attend Designing for the Social Web and Paper Prototyping

If you'll be attending this workshop on October 25th, you'll also want to attend Perfetti Media's Essentials of Paper Prototyping workshop on October 26th. We will teach you how to quickly sketch and evaluate design concepts.


Training Venue and Hotel Information

The Usability Bootcamp Boston will be held at the CompuWorks Boston Training Center located on the lower level at 99 Bedford Street, Boston, MA 02111.

If you'll be attending the event from out of town, we recommend two hotels within walking distance to CompuWorks:

Hyatt Regency
One Avenue De Lafayette
Boston, MA 02111-1739
Phone: 617-912-1234
2 blocks from classroom

Marriott Courtyard Boston Tremont Hotel
275 Tremont Street
Boston, MA 02116
Phone: 617-426-1400
.7 miles from classroom

We have arranged a discounted rate for attendees at the Hyatt Regency and Marriott Courtyard hotels. Please ask for the CompuWorks rate when you call the hotels.